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We’ve been rehoming unwanted outdoor gear for a few years now, and this season sees us add socks into the mix. We're partnering with Smartwool’s Take Back program to give old socks a second life.
Throughout November, you can drop your old socks off in-store, helping keep valuable materials out of landfills and recycled into new products instead.
How it works
We’re collecting clean socks. All brands, colours, sizes, and materials are welcome. No need to roll or pair them, just bring single socks in-store and place them in the bins provided.
- Next, the socks are ground up
- These fibres are then used to make new socks and help keep fibres out of landfill
About Second Cut™ Socks
This is just a test for rich content.
In 1994 Smartwool invented the first-ever Merino wool performance sock, the Classic Hike. In 2024 they are releasing a limited-edition using the socks that were almost thrown away. The new Second Cut™ Crew socks comprise of a blend of sock waste and responsibly sourced Merino wool.
A test bullet list:
Test 1
Test 2
Test 3
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